Pehmee, or The Soft Collective is a project focused on amplifying marginalized bodies and creating inclusive spaces in media, art, fashion, and culture. Rooted in activism, the collective pushes beyond representation to challenge societal norms and promote true equality. In addition to their large-scale collaborations with platforms like Flow Festival, Ruisrock, and Ruskeat Tytöt Media, Pehmee is also known for their intimate, community-driven initiatives.